Getting Started? 3 Inexpensive Ways to Spread the Word

After you’ve settled on the home business you want to start, it’s time to let others know what you’re doing. To most people, that means advertising, because it’s a highly effective and proven way to reach a lot of people at one time. In addition to spending money on advertising, there are some free and inexpensive ways to promote your business when you’re just getting started; here are 3:

Tell everyone you know,

including the nosy neighbors. That’s right, let your friends and family know what you’re up to. It’s the best way to find referrals, because even if it’s not the right opportunity or product for those close to you, they’ll still want to help by telling others about your business and even giving you referrals.

Also, join some networking groups. There are a number of business-related organizations in every town that offer free networking opportunities. This is a great way to get connected with your community, meet others, share ideas about running your businesses, and find potential clients.

Claim your spot on the Internet

with your own website. With a website, your business, products and services can get found online. It’s also a great way to establish credibility for your business—tell people what you do, include testimonials from satisfied customers, show pictures of your products. All of this helps your potential customer feel more connected to your business.

Setting up a website can be easy and inexpensive. Most major website hosting companies offer templated websites that are already designed; all you have to do is plug in your text. You could also set up a blog site; most are free. But if your budget allows for it, hire a professional web designer who can help you create a dynamic site.

Post, Tweet, Connect…Get Social!

Simply telling people about your business is just the beginning. Use social media to keep your family and friends up-to-date on what you’re doing. This is a quick and easy method of sharing information, plus it’s free! Not sure what to tell them? How about you start with your new website address. Get everyone to visit the site and encourage them to share it with their friends.

On Facebook, be sure to set up a page for your business. This will give your friends, family and acquaintances the ability to “Like” your page and then get updates when you offer promotions, new products and news-worthy announcements. For LinkedIN, create a profile for your business and on Twitter, set up a profile page that people can reference to learn more about you. Getting started in a home business is an exciting time, so make sure you have fun with it. Don’t be afraid or hesitant to tell everyone you know about your business; they are the people closest to you and will want you to succeed. Plus, it doesn’t cost you anything!

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